12 Comments

  1. Leslie Carothers
    March 2, 2019 @ 5:06 am

    I love this post, Jill, and how you stress that every staged home needs to connect, emotionally, with its ideal buyer. It’s clear you’re really, really good at what you do and understand how to get your clients the highest possible price for their homes.

    Reply

    • admin
      March 2, 2019 @ 7:32 pm

      Thank you, Leslie! I appreciate your feedback so much.

      Reply

  2. Sarah
    March 2, 2019 @ 7:49 am

    A couple of weeks ago I created a rendering of the outdoor space for a house in Tucson that was perfectly updated and lovely inside, but had zero backyard appeal. The agent requested a very specific layout for the outdoor space geared to the ideal buyer, and wouldn’t you know it worked. Your words ring true, and have the proof to back it up.

    Reply

    • admin
      March 2, 2019 @ 7:31 pm

      Thanks awesome, Sarah! Very important to consider the outdoor living spaces as well.

      Reply

  3. Sheri Bruneau
    March 2, 2019 @ 8:05 am

    Jill, so many great points in here!

    Reply

    • admin
      March 2, 2019 @ 7:31 pm

      Thanks Sheri! Thanks for stopping by!

      Reply

  4. Janet Lorusso
    March 2, 2019 @ 9:38 am

    Excellent, excellent post, Jill! In my experience, people buy based on emotion and justify it with rationale. Connecting with the target buyer on an emotional level is the key to a successful outcome for the seller – which is why staging is such a critical service, and one you do SO well!

    Reply

    • admin
      March 2, 2019 @ 7:30 pm

      Thank you, Janet! And you summed up the buying experience SO well. Emotion, then rationale. When we desire something we can always find a way to justify it.

      Reply

  5. Ariel Merk
    March 2, 2019 @ 6:49 pm

    What a great niche! I loved this log. It helps homeowners know how to sell to the buyer. We forget that when selling a house.

    Reply

    • admin
      March 2, 2019 @ 7:25 pm

      Hi Ariel, staging has been around for a while but it’s still remarkable how many homeowners still don’t use it as a tool for selling. Thanks for stopping by!

      Reply

  6. Deborah Main
    March 4, 2019 @ 8:05 pm

    Excellent post Jill! And concise too. I had never really considered that point, creating an emotional experience. We’ve never had to sell our home (yet), but this may come in handy if we ever have to leave Austin. We’ve lived in out home for 35 years. Thankfully it was just freshened up this summer, but you bring up great points about clutter and focal points. I work with a stage here in Austin for Modern Home Tour. Learning a lot. LOVE the Trademark name “Aspirational Staging”. Very clever!!

    Reply

    • admin
      March 4, 2019 @ 8:09 pm

      Thanks Deborah! Appreciate your feedback, and thanks for stopping by!

      Reply

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